Zero Emissions Experience
Client
Translink
Services
Augmented Reality, 3d Modelling, Graphic Design, Illustration
Year
2022
Driving Towards Destination Zero Emissions
Challenge
Translink aimed to revolutionise travel in Belfast with their 100% hydrogen fleet, addressing the city's emissions problem head-on. Our task was to inspire people to opt for green transportation by offering them an interactive experience to grasp the brand's mission. We set out to design an activation space in Victoria Square Belfast, urging shoppers to join the movement for cleaner air in their city.
Solution
To kickstart the launch of Translink's Zero Emissions fleet, we introduced an augmented reality experience at Victoria Square Belfast. Shoppers engaged with the experience using their phone cameras, unveiling Translink's new metro bus by clearing virtual emissions. This interactive activity garnered praise as "One of the best shopping centre activities," amplifying awareness of the brand's eco-friendly initiative.
Results
Our collaboration with Translink propelled the message of sustainability forward, showcasing the potential of hydrogen-powered transportation to combat emissions. The augmented reality experience resonated with shoppers, encouraging them to embrace greener travel options and contribute to a cleaner, healthier environment.
