Klargester BioDisc
Client
Kingspan
Services
CGI, 3d Animation
Year
2023
![Translink bus in vibrant green foliage design](https://cdn.prod.website-files.com/6606ee76b18352daa0c7bb71/661a941a8b819c5d5554355f_Kingspan_screenshot_1.webp)
Spotlight on the Kingspan Klargester BioDisc
Challenge
Kingspan tasked us with a unique challenge: creating a video to showcase their Klargester BioDisc sewage treatment plant tailored for homes off the grid. Our mission was to highlight its features and benefits, emphasising its suitability for locations without conventional drainage systems.
Solution
Collaborating closely with Kingspan's marketing team, we embarked on crafting a storyboard that hit all the right notes. Our focus was on conveying key messages and features clearly, ensuring alignment with Kingspan's vision. After rounds of fine-tuning, we locked in the storyboard and proceeded to create an animatic – a preliminary version of the video – using images and basic animation to map out the flow. Throughout the process, we maintained fidelity to Kingspan's brand style and messaging.
![Screenshot of augmented reality software working on Translink AR](https://cdn.prod.website-files.com/6606ee76b18352daa0c7bb71/661a938c3f11718cf090e8a6_Kingspan_Software_screenshot.webp)
Results
The resulting video successfully showcased the Klargester BioDisc, effectively communicating its benefits and suitability for off-grid homes. By aligning with Kingspan's vision and brand identity, we helped elevate their product presentation and drive engagement with their target audience.
![A screenshot of a Translink AR experience in Victoria Square Belfast](https://cdn.prod.website-files.com/6606ee76b18352daa0c7bb71/661a947a53391f0f2ace6570_Kingspan_screenshot_2.webp)
![Person experiencing Translink AR in Victoria Square Belfast](https://cdn.prod.website-files.com/6606ee76b18352daa0c7bb71/661a94b4d9de9738d6e88439_Kingspan_screenshot_3.webp)
![Translink Metro Zero stand design at Victoria Square](https://cdn.prod.website-files.com/6606ee76b18352daa0c7bb71/661a94f8cb203b4afb20bef8_Kingspan_screenshot_4.webp)