HWKEYES
Client
HWKEYES
Services
Brand Strategy, Brand Identity Design, Logo Design, 3d Animation, Photography, Web Design, Packaging Design, Copywriting, Brand Guidelines
Year
2021
Transforming Hwkeyes' Vision into Reality
Challenge
Hwkeyes approached us with the vision of creating a brand for their blue light glasses that would resonate with professionals, gamers, and kids. Founder Declan envisioned a brand that was slick, playful, and educational, aiming to foster a sense of belonging and encourage customers to live their best lives with style and safety.
Solution
Through extensive collaboration and strategy sessions spanning a month, we gained deep insights into the market and customer needs. These insights fuelled creative breakthroughs and paved the way for action. We crafted three distinct visual directions, each tailored to a specific persona, guiding the logo design, fonts, colours, and packaging. Our goal was to create an identity that was premium yet inclusive, simple yet relevant. From there, we delved into the design phase, developing brand guidelines, logos, messaging, and collateral. We also produced a CGI video advertisement to showcase Hwkeyes as a premium, stylish, yet inclusive solution to blue-light damage. Additionally, we designed a user-friendly e-commerce website to drive sales.
Results
The culmination of our efforts resulted in the successful launch of Hwkeyes' brand. Our collaborative approach ensured that the brand not only sold eyewear but also fostered a community of like-minded individuals, or "Hawks," united by a sense of belonging, education, creativity, and togetherness. The brand's identity as a big show, where fans form the main Cast, resonated with customers, fostering engagement and loyalty.
